Showing posts with label money. Show all posts
Showing posts with label money. Show all posts

Wednesday, November 26, 2008

How to Torture Yourself: The Modern Parent’s Guide to Life (Based on true events)

Today's post is a re-print from my post over at the Zwaggle blog. And if you don't know Zwaggle, run on over there and get familiar. Yes, both of you. Thanks, now on to today's post.

Wake up to the words, “My bed is wet, Mama.” For some reason, you feel compelled to check for yourself instead of just stripping the bed, as if your child would lie about such a thing just for kicks. Notice that the bed is not just damp, but that it rivals the swampy conditions found in the Everglades.

On the way to school, categorize and prioritize your day’s tasks thusly: Should-do, Need-to, Said-I-would, Have-to, Dying-to. (Rearrange these several times during the day, until you have ignored them all.) Drop off your child at school. When the teacher tells you that there is now a confirmed case of pink eye circulating the school in addition to foot and mouth disease, rotovirus, and head lice, heave an audible sigh. Go to work at your desk, for example, and clear your schedule for the next five to seven days, knowing that your child is certain to catch all four ailments that day. Repeat, until June.

During the day, give yourself a headache asking yourself why you’re not doing more with your life. If you have a full bottle of pain reliever around (Motrin, if you’re not swayed by advertising controversy), draw harsh comparisons between yourself and those you consider to be “successful.” Forgo drinking water and eating healthy foods that day in favor of consuming only those things consisting of caffeine and/or salt.

When the economy tanks, pretend to understand why you should be freaking out, then secretly congratulate yourself for not having any money to lose in the financial black hole of 2008. When you notice the fallout directly affecting you in the form of a sharply reduced income—say a reduction along the lines of one hundred percent—genuinely freak out. To avoid worrying others, do your freaking out between the hours of 3 and 5 AM. Repeat, until June.

At the end of one of your daily freak out sessions, realize, very abruptly, that you’re 39 years old. (How did that happen?) Decide to become a librarian, based on someone once telling you that the average age of Library Science students is 39. Or is it the mean age? Try and remember what the difference is between averages and means. Forget it; write down, “become a librarian” on a slip of paper and leave it on the nightstand so that you can look into it later. Find it the next day while you’re straightening up, and misread your own handwriting as, “become a libertarian.” Scratch your head, and try to remember why it seemed like a good idea to drastically change your political affiliation.

Start a magazine, a radio show, or secret society by reserving the domain name. Then, run completely out of juice writing the mission statement. Seconds into transforming yourself into a member of the libertarian party, stop short and gasp. What if the note you wrote said “lesbian,” not “libertarian?” Imagine the changes you’ll have to make.

In an attempt to entertain and distract you from yourself, see David Sedaris in concert. Instead of enjoying the show, spend the time asking yourself, “Why can’t I do that?” Go home, write down, “Become an author who writes funny little stories about life and reads them aloud to audiences around the world. Rake in the dough.” The next morning, decide that it would be enough simply to spend a few minutes writing a funny little story. Feel a little better, a little happier, a little lighter. Make the bed. Congratulate yourself while you go to the sink to wash your face.

Try not to curse aloud upon discovering that you have pink eye.

Monday, May 21, 2007

Smelebrity Number Nine

Paris Hilton, Jennifer “J. Lo” Lopez, Liz Taylor, Britney Spears, Sarah Jessica Parker, and even Donald Trump: These are all celebrities with a fragrance on the shelves of your favorite department store. To date, it’s hard to name a celebrity who hasn’t thrown her scent to the shelves, as if she’s a dog at a park, madly spraying every tree, bush and swath of grass possible.

As a soap and water gal, I’ve never really taken to perfume. Everything I try on overwhelms me, and I end up fleeing a store called something like Scents for Cents with my eyes and nose watering. I drive home with the windows down, wondering how anyone determines what their favorite fragrance is, and if I’ll ever feel like spending the equivalent of a tank of gas on something I’ll likely tuck into one of my toiletry bags at home, forgetting it until airport security officials confiscate it the next time I travel. And how do you shop for the stuff without trying a bunch of it on?

I know it must be hard to pull together a commercial for something so intangible, but the television advertisements only serve to bemuse me. And they’re a treasure trove of information compared to the copy that goes into each print and catalog ad. I was thinking that what’s in the bottle either smells like something or it doesn’t, but that’s me: A fan of the “You’re soaking in it!” campaign.

One designer scent goes so far as to claim that it’s “A new fragrance interpretation that is the essence of enchanting femininity…” I’ve always wanted to know what enchanting femininity smells like, and now I can find out by driving to the nearest Sephora. What a relief.

I admit that I’m a cynic, but really—haven’t we exhausted the possibilities? Aren’t there a finite number of ways that one’s wrist or neck or cleavage can smell, and haven’t we formulated them all? With its textures and variations in preparing it, and its visual context, food is much more complicated than perfume, and if you ask most people, it always “tastes like chicken.”

So in the spirit of stopping the insanity, I’ve devised a plea and an opportunity. Forget “enchanting femininity,” let’s get back to basics, back to the beginning. Call it appealing to the lowest common denominator if you want. Call it dumbing things down if you want; I call it getting back to basics. I call it keeping it simple and real, and when word gets out, Jeremy Piven, it’s going to be huge, and you missed the boat.

Celebrity perfumes account for 7% of the US prestige fragrance market, a $2.8 billion business. That’s some pretty good scratch, and shoot, if someone can get away with pushing a bottle of liquid claiming that it’s a new “fragrance interpretation,” there must be a way for someone genuine to grab a piece of the action.

Introducing my idea for a new smelebrity fragrance: Sniff This, by Snoop Dogg.
Instead of calling it an “olfactory experience,” I plan on making this marketing plan a no-brainer, targeting Snoop Dogg’s loyal—if impaired—niche demographic. Sniff This is a unisex fragrance with bong water high notes, Cheetos middle notes, and a malt liquor base note, and I plan to roll out this scent-sational stuff at the next Widespread Panic show. So if you want to work this one out, Snoop, give me a call. You’ll find me in the book, I’m living on Shakedown Street right now.

And P.S., Dogg,
Don’t limit yourself to perfume, G. Have you seen KY’s new offerings and super-high production value TV advertisements for products from your personal lubricant aisle? We could call it celube-rity. Don’t forget to thank me when you’re a gazillionaire, yo.