Tuesday, June 2, 2009

Fictional Ad Campaigns: Metamucil

Dear Metamucil,
Please call me regarding a new ad campaign I have in mind, the focus of which is targeted toward the aging Generation X population and its collective love of the Young Guns trilogy. I have it on good authority that Emilio Estevez, a huge fan of the Berry Burst flavor in your product line, is excited about the opportunity to step in as Metamucil's new spokesperson; further, Jon Bon Jovi has expressed an interest in writing and performing your next jingle, in the tradition of his contribution to the Young Guns II soundtrack, "Blaze of Glory."

In furtherance of providing an example of our totally fictional campaign strategy based on the imagined relationship opportunity that exists between you and a sizable segment of what journos everywhere are calling The Next Best Generation, I'm sending you this poster to present at your next marketing confab. Until then, stay gold loose, Pony Boy.

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